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8 social media tactics you need to stop using in 2023

If you'd like to know which social media tactics you need to stop wasting your time on and which ones to focus on in 2023, read on...

With the constant changes and updates, social media can feel overwhelming and time-consuming, a feeling that's made worse when your posts aren't getting enough reach or engagement.

Too often, I have seen business owners jump on the bandwagon of a recent trend, or keep pushing content that just isn't going to work and it makes me sad to see them wasting their time.

Because I know how busy you are, balancing family life with work life, and I know that every minute you get to spend on your business is precious. You don't want to waste a single moment on marketing ploys that aren't going to work, you need to focus on what will work.

That's why I've compiled a list of tactics I want you to stop using on social media in 2023, and my tips on what you should be doing instead:


Keeping up with trends

Social media is constantly changing, and it's hard for small business owners to keep up. You'll spend hours getting your head round a new feature so more people can see your content, only for a new one to come along and for the algorithm to start favouring that!

To an extent, you do need to know what trends work best on social media - but what I don't want you to do is waste time on things that might give you a short term boost, but have no long term benefit.

Take Clubhouse as an example. Remember that?

The new social media network launched in late 2019 and became really popular in the UK in about 2021. The exciting thing with this new app was that, rather than communicating via posts, messages were sent via audio notes.

For a time, everyone was talking about it. Entrepreneurs flocked to the site and spent hours learning how to use it, searching through the chat rooms and growing a new audience from scratch.

But, as with most trends and fads, the fuss soon died down. I personally think it didn't work for those of us who lack the time to be able to listen to voice notes, or the peace and quiet to be able to record them!

And so, all that time people spent on this new app was essentially wasted. Something I don't want to happen to you.

So, here's my advice. I want you to swap stressing about keeping up with trends for creating a social media strategy that works for you, your business and your life.

Once you have a plan, stick to it. Don't become distracted by the shiny new toys that are going to get old and boring very soon.

Hiding your face

Being scared of Reels

Creating fresh content all the time

Staying neutral

Free 5 Day Challenges

Lonely Lives

Selling Groups

Spamming @everyone


I hope my thoughts on social media tactics have not been working in 2022 will stop you wasting your time and energy on the wrong features in 2023, please do let me know if you have any questions.

I would love to know which of these you'd like to try, let me know using the poll below and for more terrific tips, make sure you sign up to my '52 Ways to Wave a Magic Wand Over Your Social Media' email support chain using the pop up on my website.

Which social media tactic will you swap in 2023?

  • Keeping up with trends

  • Hiding your face

  • Being scared of Reels

  • Creating fresh content all the time



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